Social Proof Playbook

🧠 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 𝗶𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗸𝗻𝗼𝘄𝗻 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗵𝗮𝗰𝗸𝘀, 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗯𝘆 Dr. Robert Cialdini

It gives your online business an unfair advantage, tapping into the unconscious part of the brain.

Some common examples of Social Proof include:
● Case Studies
● Reviews
● Customer Interviews
● Security icons
● Testimonials

This playbook gives you an insight on how to put Social Proof to use.

Contents:

1. What Is Social Proof?
2. Writing Case Studies & Testimonials
3. Conducting Consumer Interviews
4. Where To Include Social Proof
5. Negative Social Proof
6. How To Keep Social Proof Fresh